Privacy Policy
Information We Collect
We collect information you provide directly to us when you:
- Make a booking or reservation
- Create an account on our website
- Subscribe to our newsletter
- Contact us with questions or feedback
- Participate in our tours and experiences
Types of Information
Personal Information
- Name and contact information
- Email address and phone number
- Payment information
- Dietary restrictions and allergies
- Emergency contact details
Usage Information
- Website browsing patterns
- Device and browser information
- IP address and location data
- Cookies and similar technologies
How We Use Your Information
- Process bookings and payments
- Provide tour services and customer support
- Send booking confirmations and updates
- Improve our services and website
- Send marketing communications (with consent)
- Comply with legal obligations
Information Sharing
We do not sell, trade, or rent your personal information. We may share information with:
- Partner artisans and venues (limited to tour logistics)
- Payment processors for transaction processing
- Service providers who assist our operations
- Legal authorities when required by law
Data Security
We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encryption of sensitive data and secure payment processing.
Your Rights
You have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion of your data
- Opt-out of marketing communications
- Data portability
Cookies
We use cookies to enhance your browsing experience, analyze website traffic, and personalize content. You can control cookie settings through your browser preferences.
Contact Us
For privacy-related questions or to exercise your rights:
Email: privacy@thesoolcompany.com
Address: 229 Changgyeonggung-ro, Jongno-gu, Seoul
Last updated: 7/7/2026